About Us


The story begins with my mother making a pair of earrings for me from red thread when I was just a child.

In our childhood, our mothers used to pierce our ears with a needle, and our first earrings were usually just a simple red thread.

After a long time, when looking for earrings for my daughter, I started thinking about my own red thread earrings and how much red occupies a place in our lives.
Our engagement rings are tied together with a red ribbon,
We cover bride's heads with red veils,
We tie red threads to ward off evil spirits from postpartum women's heads and baby cribs.
Even when making a wish, we have red thread bracelets that we tie and cut when our wish is granted...

Red has been the color we have used the most and attached the most meaning to throughout human history.

From Asia to Anatolia, from Africa to Europe, similar meanings have been attributed to red on every continent.

Their common denominators have been life, luck, prosperity, renewal, power, and the energy of red that drives away evil.

Believing in this energy and timelessness of red, we decided to bring you the most elegant and minimal form of red.

These pieces that will make you feel good can be worn with a stylish set, jeans and a t-shirt, or your favorite different accessories on your most special days. So much so that this simple and elegant detail will never be too much on you and will not go unnoticed.